Digital PR for Growth
Elevate your brand’s online presence and credibility through targeted media coverage and strategic partnerships.
01
The Benefits of Digital PR
Are you feeling you don’t get enough exposure on industry sites? Do you think you have enough awareness of your product or service? Do you effectively build relationships with media and influencers and gain valuable visibility and coverage?
If the answer is no, you may want to think about Digital PR and learn how it can help your business:
- Competitive edge: only a tiny minority of companies get coverage from the media, which will put you ahead of the competition.
- Increased brand credibility: Positive mentions and coverage from reputable sources lighten a brand’s reputation.
- Greater awareness: exposure to large audiences through 3rd party sites builds your awareness and drives traffic to your site.
- Improved Search Engine Rankings: get more opportunities to rank, and improve your brand’s performance on search engines.
- Greater conversion rate: visitors that consider your service will convert more after they see your PR content on reputable sites.
02
Our Digital PR approach
Journalists and bloggers that count are bombarded with requests to cover companies. However, most of the PR material is more of the same and doesn’t focus on the benefits to the reader, making the professionals usually shun it.
We apply our 14 years of understanding in SEO and PR to pitch unique and original stories that professionals want to cover:
-
- Researching – whether it is reactive, commentary, or data-driven PR, we study and analyze data to see what type of story would have the best chance to earn attention.
- Writing – we find the story wherever it is hiding, write an article or press release that will convey the message, and make the professionals want to publish.
- Outreach – finding the most relevant journalists or bloggers to pitch your content using our network of hundreds of people around the globe.
Activities you might see us doing for
Digital PR:
- Media list building
- Press release writing
- Influencer outreach
- Coverage monitoring
- Thought leadership
- Event promotion
- Content Outreach
- Crisis communication
- Media training