Search Engine Reputation Management (SERM)
Create a positive narrative around your brand by promoting and creating favorable content in search results
01
The Benefits of SERM
People and customers form their opinion based on what they find online about you. Are you concerned about harmful or inaccurate articles they may see on Google? Would you like to proactively improve your image in a shorter time?
If you’re not satisfied with what is shown, you may want to consider SERM and its impact on your brand:
- Enhanced customer trust: A positive image on the result pages helps strengthen the trust among potential clients.
- Better conversion rates: the improved trust helps make business easier and convince prospects to make a decision.
- Improved rankings: the positive content that gets promoted is also promoted in other result pages thanks to mentions and backlinks.
02
Our SERM Approach
We approach the work to protect your online image and digital narrative through various tactics. Starting with a review, we then analyze and build a strategy to replace negative search results with positive, high-quality content that reflects your brand’s true identity.
We combine our experience in SEO, content marketing, and PR to promote the stories that will clean your brand’s image in almost all geographies and languages:
- Search Analysis – we study and learn Google’s preference in your target result pages to build a media list and optimal outline for articles.
- Writing – content that helps position you in the slot you want to be known for.
- Monitoring – keeping an eye on the activity and results for your target query to be able to respond to new stories..
Activities we might do in
Search Engine Reputation Management:
- Online Reputation Audit
- Search Analysis
- Negative Content suppression
- Brand Reputation Monitoring
- Crisis communication plan
- Digital PR
- Content Outreach
- Guest posting
- Digital Asset Creation